Company Partners provides compliance services to a large quantity of start-up businesses; and offers monthly business services like accounting to a selection of these who starts up successfully.

Company Partners is an Online 1-stop-machine for start-up businesses, offering services to assist them with compliance requirements – which in turn allows them to start business operations. Monthly accounting services are offered on an evergreen subscription basis to these start-ups which proceeds to become established businesses.

With over 150 compliance services, Company Partners holds South Africa’s largest variety of compliance services.

Over the past 5 years, Company Partners has served in excess of 15000 clients, of which 20% purchase additional services after 1 year, and a further 10% invested in monthly subscription packages.

Company Partners is positioned to provide a medium-market, affordable and cost effective personalised service, placing the company in the gap between the low-cost, low-service offerings, and the high-cost/high-attention offerings of lawyers and accountants.

Based on significant investment in infrastructure, systems and staff development/training, the business offers a differentiated online partner service, offering a comprehensive range of required services, structured on a personalised “one point of contact” basis.

 

Directors and Management

Managing Director – Ilana Steyn

Ilana is a well-respected and subject expert with over 20 years’ experience in the ‘legal secretarial’ environment and is responsible for business operations and day-to-day management of the company

Director – Liam Stander (co-founder)

Liam is a B.Com (Stellenbosch) graduate, Liam focusses on the future vision of the company, business development and growth initiatives.

Director – MJ (Ian) Gouws (co-founder)

Ian has a B.Acc. (Stellenbosch) and is responsible in his role as Online Director, offers brilliant marketing, accounting and system skills and his entrepreneurial insight was key in the creation and building of Company Partners as a business.

Company Partners has two executive managers and five team leaders who, based on continual training and leadership, are responsible for the daily management and execution of the business.

The business presently employs 32 permanent staff (including directors and management).

A network of sub-contract specialists has been developed and relationships built with the “best of breed” talent available in SA for specialised compliance services at SARS, DOL, NHBRC, CIDB, Nedbank and FNB.

 

Key Facts

Foundation

The original business registered Closed Corporations and was formed 12 years ago (2006) and relaunched under a new brand in 2013.

Locations

Company Partners head office is based in Hoheizen, Cape Town, with a representative office in Johannesburg and representing agents via 3@1 Business Centre’s in all nine provinces. 95% of clients are served on-line.

 

Core competencies and strengths

A strong management team – the directors are diverse and talented with a focus on developing and training the next generation leaders within the business, who already manage and run the business under Ilana’s overall management.

Brand – Company Partners is now SA’s largest 1-stop-shop for compliance services.

Momentum – Having achieved self-funded growth in excess of 100% profitable growth per year, over the past 5 years.

Marketing – the Company Partners website is a market differentiator and ranks highly on Google (see https://www.ptycompanyregistration.co.za) The website and database provide the basis for an industry-leading marketing approach.

System – Company Partners has developed a cutting edge, industry leading workflow system and customer service system, which maximises competitive advantage in terms of the online 1-stop-shop compliance model.

Maintenance plan model – an integrated Subscription Model system which interfaces Company Partners with banks, sub-contractors and clients to facilitate maintenance plans.

Since inception in May 2017 this project has grown to a position where the strongest 200-300 new start-up clients are committing use Company Partners as a monthly service provider.

 

History and Milestones

2006 – Ian started Business Care CC as a one-man-show registering Closed Corporations at CIPC for clients. This project came to a halt in 2010 as Ian diversified his business activities.

2013 – Liam Stander and Ian Gouws relaunched the business from scratch – with no capital. The business turned over R30k in month 1, providing online company registration services, using this website: www.ptycompanyregistration.co.za From these humble beginnings, the Company Partners brand was established and has now grown into a leader in the field.

2014 – BEE certification and FNB bank account service was added. The team grew to 5 with an average monthly turnover of R200k.

2015 – A licensing program was introduced, enabling quicker growth. SARS services were introduced. The online work-flow system was introduced. The team grew to 10, with an average monthly turnover of R500k.

2016 – Ilana Steyn joined Company Partners, focussing on developing the team culture, the brand and leaders within the business. The team grew to 18 with an average monthly turnover of R1m.

2017 – Launch of the maintenance plan model, enabling accounting and other subscription service offerings. The team grew to 22, with an average monthly turnover of R1,5m

2018 – Launch of the franchise model, leveraging the brand, system and client base. The team grew to 32, with an average projected monthly turnover of R2,2mil and an evergreen debit order book.

 

Corporate Vision and Strategy

Vision

Corporate vision: “Making compliance easy” by focussing on the client journey and continual investment in development and services to take a client from an idea to an operational business as soon as possible.

Internal vision: “Turning dreams into reality” keeps the team focussed on high energy relationships with each other and clients.

Value proposition

Company Partners take clients through a journey which provides them with the full infrastructure in terms of administration, compliance, accounting and marketing, to start a business. Start-ups need the services provided by the Relationship Model for which a cost-effective fee is levied.

Clients are cultivated on a journey, staring with:

1. Flirting (basic registration services), then escalated to;
2. Dating (includeds workmans compensation, VAT, UIF, PAYE, SDL, Logo design, business plans, etc. and then are grown and developed into;
3. Marriage (accounting, tender applications, websites) on a subscription-based model.

Please refer to: https://www.ptycompanyregistration.co.za/our-testimonials/

Company Partners success has been based on focus on the niche start-up market willing to pay for consultation and needing more than just registrations. The majority of Company Partners clients also need ongoing compliance services for tender purposes. The plan is to maintain this focus, and incrementally increase the value offering to clients, while continually improving the internal efficiencies of the business, in order to drive costs down and achieve economies of scale, thereby increase throughput and profitability.

 

Business Segments / Units

1. Flirting (cash sales): company registrations, shelf companies, BEE affidavits, bank accounts, share certificates, tax clearance certificates.
2. Dating (cash sales): registrations for COID, CIDB, NHBRC, VAT, UIF and PAYE. Other services include Logo designs, business plans, share agreements and trademarks.
3. Marriage (debit orders): monthly accounting, tax returns, tender applications and websites.

 

IP and branding

Company Partners has invested significant time and cost to developing internal systems and processes unique designed to maximise efficiencies and to maximise service levels and enable growth scaling. This together with well-defined internal processes and procedures position the company at the leading edge in the industry and differentiates Company Partners significanltly in the marketplace.

The Company Partners brand is now well established in the market, driven through the online presence and excellent marketing, SEO positioning and the company “hotline” service. Together with a strategy of a “single point of contact” for clients, Company Partners offers differentiated customer-focussed services, which strongly support the objective of “marriage” with customers on the basis of maintenance plans on a stop order based, recurring revenue model.